Then, they will address the materials and ship them according to your instructions.

First, they can print your materials for you, removing the hassle of having to print your materials and then taking them to a separate location for labeling or shipping. This can take the form of a letter, a pamphlet, a postcard, or any other piece of mail that you think will most effectively market your business.Ī direct mail service usually takes care of almost every element of sending out a marketing message through traditional posts. The beauty of direct mail service is that at a bargain price, you can get your marketing collateral directly into the hands of your target audience. The larger the order, the lower the price you can typically find on a per-unit basis.ĭirect mail service is one of the most inexpensive and time-tested methods of marketing products or services to a mass audience.

Most companies that offer direct mailing services have a sliding pricing scale that changes based on the total size of your order. The size of your shipment will also affect how economical your price-per-unit ends up being. Shipping gets more expensive for over-sized and overweight items, and the increase is often quite steep. This is why increased size can cause such a sharp increase in the cost of each individual item. Shipping makes up a significant portion of the cost of any direct mailing. This in turn means that more ink will be required to print each item, also increasing the cost. Larger and heavier items will be printed on costlier paper stock, and require more of it for each item that is printed. There can also be a number of additional options that may cause the per-unit price to increase.įirst, the size and weight of your direct mailing piece will be the greatest factors in establishing the price that you pay.

Typically, cheap direct mail marketing will cost somewhere between $0.21 and $3.02 per individual piece of mail that you send. Usually, direct mail pricing is broken down by a cost-per-unit that you mail out to potential customers. Direct mail service might seem like a slightly out of date method of marketing, but this traditional marketing strategy is still very effective for many types of businesses and often overlooked by those accustomed to using more contemporary marketing strategies.

Direct mail services